CRY Full Form: CRY stands for Child Rights and You; it is an Indian non-government organization that works for ensuring rights for children. CRY was initiated in the year 1979 by Rippan Kapur, who was working in Indian Airlines. 

CRY works in overall 19 states across India and has altogether impacted the lives of more than 3 million children. The objective of CRY is to full fill the needs of children by working with parents, teachers, Anganwadi workers, communities, state-level organizations and even in districts. 

About: CRY Full Form

CRY focuses on changing the habits and behaviours at the grassroots level and indirectly influencing citizens at a systemic level so that children are made the top priority. 

CRY has also participated in the Voice of India campaign that was a part of the National Alliance for the Fundamental Right to Education (NAFRE). With this CRY made sure that every child gets free and compulsory education contributing to the Right of Children to Free and Compulsory Education Act, 2009.

Apart from this, CRY has also been involved with many other international forums that work for children’s rights. One of the campaigns that CRY supported back then was Girls Not Bride and the National Action and Coordination Group for Ending Violence Against Children (NACG-EVAC).


  • CRY has received many awards and recognition for its work like:
  • Non-profit organization of the world coming under top 10 categories.
  • Most trusted NGO in the year 2018.
  • Fundraising Campaign Award- 2011, 2012.
  • Quality Initiative Mission Award 2013
  • Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
  • Citizen Of Bombay Award For Rippan Kapur (1991)
  • Marketing Excellence Award For Social Awareness (2001)
  • Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY (2012)
  • CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
  • ICAI CSR Award for Best CSR Project In Health & Education (2014)
  • Lakshya Award (2009 & 2012)
  • Viewers Choice Most Effective Ad Of the Year (1996)
  • Best Multi Channel Campaign For A Cause (Yellow Fellow 2018)
  • Indira Super Achiever Award (2003)

Communication strategies adopted by CRY:

  • CRY fully supports the rights of physically, economically and socially deprived children through two modes: 
  • By providing direct assistance to grassroots initiatives through the Development and Support Unit.
  • The second is by advising and spreading awareness through young youth and communications. 
  • CRY is known to provide numerous funding to organizations that are in direct contact with the children and those organizations which are more committed to the mobilisation of the community.
  • CRY mainly focuses on providing training and workshops to small teams that will in turn help in education, health and financial management. 
  • CRY has good partnerships with these organizations that will produce reports at the end of the day pertaining to the finances and growth.

CRY Full Form: The main purpose that CRY was initiated by Rippan Kapur was mainly for children who live in the most inhumane conditions on the streets, deprived of basic sustenance. He was touched by their condition hence decided to provide shelter, food and clothing. Since then he worked hard and fought for the rights of these children. Gradually CRY faced recognition and could do more than it was capable of. To date there are numerous children who are living a happy life, getting a good quality education and even getting medical treatment. 

CRY not only got recognition in India but also in foreign countries, with their neat and good objective individuals from other countries also raise funds for well being of poor children. 


Question 1. What is CRY and who initiated this organization?

Answer: CRY stands for Children Rights and You, it is a non-government organization that was founded by Rippan Kapur in 1979. The main objective of CRY was to secure the basic rights of underprivileged children of India. 

Question 2. Who can join CRY?

Answer: Interested candidates can start with volunteering for CRY campaigns, the candidate must be above 18 years of age to apply for the volunteering. Showing interest in the campaigns, attending rallies and promoting them on social media will be an added advantage for you to become a CRY member. 

Question 3. What is the source of income for CRY?

Answer: CRY works by accepting the donation from private sectors, charitable foundations and government that is local, state or even foreign. As they are non-profit organizations they are allowed to charge membership dues, sell products and services to people. 

Question 4. How many children have been impacted through CRY?

Answer: CRY has impacted more than 3 million children in India to date and it is still increasing on daily basis. Through CRY, many children are getting even the basic requirements fulfilled. They make sure all the seminars and workshops are held on a timely basis to educate people regarding children’s rights and responsibilities. 

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